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CAROLINE LEVER

 

CAROLINA IS WEARING THE PROUVE DRESS

Carolina Lever is a creative producer and cultural entrepreneur.

Currently Director of Culture at Edition Hotels, Caroline began her career at Dazed and Confused, working closely with its founder for ten years.

She has extensive experience in creative communications & has managed partnerships with many of the world's most celebrated brands such as Chanel and Miu Miu.

Independently she has also produced large scale cultural projects, such as the Serpentine Future Contemporaries Fundraiser in partnership with Coach.

 
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ON INSPIRATION

People’s bravery, gestures of kindness, dreams and creativity. Travel, adventures and nature.

ON CATHERINE QUIN

My Catherine Quin dress is literally the perfect and versatile piece- worn with tights and boots, on its own or with a jumper over it or with sandals and bare legs, it is nonchalant and sexy all at once. I love the scoop of the neckline, the cap sleeves, and the way it ties at the waist. It’s a dress that makes me feel confident and good. I feel like I could take that dress anywhere and she would get on with everyone!

 
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ON LIVING LIFE BY YOUR OWN RULES

Growing up my icons were always free radical, rock n’ roll, counter cultural weirdos and from my suburban north London bedroom I would spend hours absorbed in their music, books and magazines. After university I landed my dream job at Dazed & Confused magazine, a position that provided me with an extended education in to the most creative and inspiring rule-breakers of our time. Around that time I also decided to move out of my parents’ house into an (illegal) warehouse with no central heating, but a swing from the rafters! In many ways it was the perfect expression of deciding to live by my own rules.

ON OVERCOMING CHALLENGES TO GET WHERE YOU ARE

I worked incredibly hard and was incredibly broke for a long time. I was green when I started out and was thrown into a pretty unconventional, boundary-less, sink or swim environment... it taught me to be resourceful, to be nice to everyone, to work hard and know my stuff and to stick up for myself.